Just like how successful companies spent enormous amount of effort and budget on marketing to build up their brand image and presence, on a personal level, it is likewise imperative for us to create a brand on our own in order to be ‘marketable’.
Living in this highly competitive world, a strong personal branding allow you to stand out from the crowd during times like on an interview or in a networking session. Having a good branding will actually influence how the world regard you. It will act to your advantage as your good branding will create a lasting impression in the eyes of others. Hence, your message that you send out to the world must be clear and positive to the recipient.
With the growing influence of internet and social media, it becomes more important on how we portray ourselves on this powerful platform, that’s to say if you use it wisely. So you may ask, how do we build a good personal branding?
1. Look Within Yourself
First of all, you will need to know who you are. The principle of selling your personal brand is to be authentic. You will not able to sell something if you are not convinced yourself. Being pretending to be somebody else will drain your energy and is not sustainable in the long run. Worst still, it could possibly backfired and hurt your reputation if exposed. To know your true self, you could start by identifying the following traits:
- Life goals and objectives
Past experiences and testimonials (both personal and professional) might provide good evidence on who you really are. Try to recall them and soon you will know more about yourself and how others perceive you to be.
2. Create a Well Defined Message
After knowing who you are, the next step is to create this clear message. This message is created by your daily behaviour and conversation with others. Try to identify your audience and determine the best method to deliver your message. Just like how businesses identify their targeted market, you should know to whom your message will be best sell to. If you want me to term it, then I would say the first step is about knowing yourself, then this second step will be about knowing others.
3. Make Good Use of Social Platform
Facebook, LinkedIn and blogging are excellent platforms for you to promote your personal branding. Just by posting about your daily activities and thoughts on Facebook tell your recipient a lot of information about yourself. Blogging is also a great way to share your perspective on current affairs and events. However a word of caution, social media is like a dual-edge sword, use it wisely it will be your friend, if you mis-used it, it will then become your enemy and impede your success greatly.
4. Be Consistent
Last but not least, is to stay consistent. Do not let your recipient get confused over your ever-changing message and eventually they will just give up in getting to understand you. Every aspect of you should display the same message you are sending and not otherwise. Saying so, this will mean your appearance, words and actions must coherent to each other.
So go ahead to create a good branding for yourself. This will aid you in giving other clear impression on who you are and what you can offer. But do remember to be yourself, look within you to seek for the person you want to be and send that message out.